If you haven’t seen the Joey Rickard Royal Farms commercials, it is just like any other athlete commercial: awkward. Jerry and Jason touched on it a while back, and Jerry and Kevin even attempted to drum up a rivalry between the Royal Farms’ spokes-athletes Rickard and Ravens’ kicker Justin Tucker. While there’s nothing particularly notable about Rickard’s commercials, what is strange is the fact that he is the only Orioles player with real local endorsements.
You’re hard pressed to turn on the radio, TV, or look at any print media without seeing a current (or former) Ravens player plugging a product. Joe Flacco and Justin Tucker are mainstays, but even current Detroit Lions Defensive Tackle Haloti Ngata is present in more Baltimore-area ads than marquee Orioles players.
This team is not short on marketable players ad big time names, but they seem to only be displayed in MASN commercials. Despite being one of the brightest young stars in baseball, Manny Machado is absent of any local ad campaigns. His highlights have been used in national ad campaigns, but nothing personal or local. Another incredibly marketable guy with national ad exposure is Adam Jones. Jones’ “This” commercial for Major League Baseball was incredibly endearing. That commercial was popular nationally, but Jones’ magnetic personality hasn’t been utilized nearly enough locally. Even though they deliver the long ball, Chris Davis and Mark Trumbo aren’t being utilized locally. JJ, Tilly, Brach, O’Day, Schoop, Britton all have major marketability here in Baltimore, and the list of players goes on and on. So why don’t we see them everywhere?
It seems to come up every week, but the Orioles’ attendance hasn’t been improving, and it doesn’t make sense. The team is winning, the weather has been good, and this team is chock full of guys that are easy to root for. The lack of these guys in local marketing campaigns plays a role. If these guys are all over your TV, I think you’ll see more casual fans at OPACY. Now, I’m definitely not a marketing expert, but it could really be mutually beneficial. Plus, just imagine this commercial remade, but with a huge Otterbein’s Orange and White Chocolate Chip Cookie instead of a ramen lid?